Ideas for selling jewelry to women clients

It is obvious that when selling jewelry, a majority of your target buyers are women. Women love jewelry and women spend hours and hours deciding to buy and eventually buy a piece of jewelry. 

How do you promote your business so as to attract and retain your client base? Here are a few tips which will guide you in establishing your jewelry business, target your client base (which is primarily comprised of women) and even retain your client base for a long time to come: 

This article will give you a variety of great examples on how to promote and sell your jewelry to women! Check it out:


http://www.gehnabazaar.com/articles/34/ideas-for-selling-jewelry-to-women-clients.html

What you should know before commencing a retail start-up?

Looking back on the past 18 years of my life, I can confidently assert that I’ve put in some long, hard yards in the retail sector. My first couple of retail jobs were for high end fashion labels. The price tags were stratospheric, the quality questionable, and the designs unimaginative. Consequently we made approximately four sales a week. With so much time to stare listlessly out the window, I did what any reasonable person would do, and ate all day, every day, until I began to resemble Violet from Charlie and the Chocolate Factory after she turns into a super heavy human blueberry. Yet somehow, the owners of the business scraped together a passable income from these paltry takings. They would not be so fortunate these days.

The changes that have taken place since that time are truly extraordinary. The retail landscape has been indelibly marked by the advent of online shopping, and would be retailers more so than ever need a strong grasp on the fundamental requirements of a successful business. The retail sector I started in no longer exists- the one in which retailers could afford to make mistakes.

Street retailers, ideally, should be trading in a product that people do not traditionally feel comfortable purchasing online. If your product is one which people can cheaply and readily get online, it is vital that you create a unique shopping experience for them within your store. Loyalty cards are a terrific idea, as are in house launches, exclusive previews of new collections with drinks and canapes, seasonal parties - anything that helps people identify your shop as a destination.

Research the competition. When I began my second retail job, at a thriving little boutique selling quirky designs imported from Hong Kong, there was nothing else like it around. Fast forward fifteen years, and the streets are littered with imitators. Unfortunately, the business is now struggling to make ends meet- much less exceeding sales targets as a matter of course. Ask yourself this: does my business have long term viability? Is it easily replicated by would be imitators?

But if you get it right, the rewards are great. With planning and foresight, there’s no reason your retail business shouldn’t thrive. For more information, visit Jeanette Maree.

Apps & Websites for Fashion Sales

Here are some apps, websites and other neat web stuff you should check out.


Fashion Sales:


Poshmark www.Poshmark.com

iPhone app. Attend a shopping party from anywhere; Sell items from your closet with just a few clicks; Shop with confidence with the Poshmark Promise.


Copious www.copious.com
Buy and sell clothes online. $5 free when you join.

Fashion:


Pose www.pose.com
Pose is the best way to share and discover style! ... Get Pose for your smartphone.



Neat Stuff:


Pinterest www.Pinterest.com
Pinterest is an online pinboard. Organize and share things you love. Comment · Repin Like. Great for sharing your fashion sense.


Flipboard www.flipboard.com 
Flipboard for iPad or iPhone. Your social magazine.


Wish http://www.wishwall.me/
Wish is a social recommendations engine that lets you wish for products you like and get exclusive discounts for them.

Successful Woman-run Businesses: Susanna Beverly Hills

For over 30 years Susanna Chung Forest has been designing custom made-to-measure clothing for the most powerful women around the world. Her client list includes woman CEOs, woman presidents, celebrity entertainers, judges, royal families, politicians, wives of Ceos of Fortune 500 companies, and many more. Some of the famous names she has designed for include Hillary Clinton, Barbra Streisand, Judge Judy, Cybill Shepherd and many more... just check out her celebrity gallery at www.Susannabh.com and you will see. Her designs have been seen in television shows, movies, at red carpe

t events, at high profile political gatherings, and even in the pages of Bazaar, Vogue, Time and a variety of other national magazines and publications.

But the story of Susanna starts with a young girl from Korea who had a dream. She moved to the United States and worked to pay for her schooling. At the age of 21, she was broke and evicted from her apartment. She made a plan to start her own clothing design business and make it a success. She borrowed a small amount of money from a family member and opened up a shop. At first, business was very slow, but then one day a woman came in a bought several outfits. Later, that woman came back and brought some friends... and from then on her business grew rapidly fast until not long after, she was making millions.

Thirty years later, Susanna is still designing for these powerful women and is well known around the world for her exquisite design and custom tailoring of women's suits and evening wear.

Susanna is a great example of someone who used her determination to follow her dreams and reach her goals. A lot of people dream of realizing their goals of success, it's very inspiring to know that it can be done and it has been done by others. I hope this story will help you in your quest to follow your dreams to business success!

If you would like more information on Susanna Chung Forest and Susanna Beverly Hills, visit www.Susannabh.com