Showing posts with label entrapreneuers. Show all posts
Showing posts with label entrapreneuers. Show all posts

Tuesday, October 15, 2013

5 Reasons to Start a Business, Even in This Economy

Starting your own business has long been considered a risky proposition. Just the potential for failure and loss discourages many would-be entrepreneurs from giving it a go. Intimidated by oft-reported statistics like “50% of all businesses fail within the first two years,” even those with great ideas or lots of skill frequently decide to play it “safe.”

Perhaps in economies past you could legitimately argue that starting a business was just too big a gamble, but the tables have turned. Now becoming an entrepreneur is not only a safe and manageable career prospect, but it’s also the best (and perhaps only) way to get what you want professionally.
Here’s 5 reasons why it makes sense to start a business…evenespecially now!

1. Job Security Doesn’t Exist

Job security is a thing of the past. It used to be that you could safely commit to a well-trodden and clearly defined corporate career path. No longer. Not only has the corporate contract changed, but industries are evolving so quickly that jobs appear, change, or disappear practically overnight. All of this is true even in a good economy—so if you account for the economic downturn of these last few years, the stability of traditional employment weakens even further. So much so, actually, that scores of former employees have decided to become their own bosses to make their jobs more secure.

2. You Don’t Have to Bet the Farm

The risk for any experiment or new venture can never be mitigated completely, but it’s up to you to decide just how much to chance. You can put yourself in a risky position by keeping your genius idea to yourself, double-mortgaging the house (or racking up credit card debt), and launching the biggest version of your dream possible. Or you can play it safer by soliciting lots of feedback in advance of launching and finding small inexpensive ways to test your idea in the market. Neither path guarantees success, but the latter certainly insulates you from total devastation in the case of failure.
3. You Know How to Get More from Less
Several years of a significant recession has made us all experts in how to get more from less. We are more productive and thriftier than ever. Each dollar goes further and each minute matters more. This is the exact mindset that an entrepreneur needs to be successful. In the past corporate refugees could take years to figure this out. Now people are showing up to entrepreneurship prepared from the start.

4. Satisfaction Matters

One benefit of this otherwise devastating recession has been the shift in our collective definition of success. While we used to lust after big ticket items and sacrifice for far-off rewards, we now know that daily satisfaction reigns supreme. After all, things don’t necessarily bring happiness and future promises are never guaranteed. What really matters is how rewarding and fulfilling our daily life is. It’s a reality that entrepreneurs get to uniquely exploit. Because when you’re the boss you get to do the work you want on your terms. And if, at some point, your business no longer adds up to happiness, you have the power to make the necessary changes so that it does again.

5. And So Does Regret…

Of all the business-related angst I’ve witnessed, nothing seems more haunting than the experience of regret. That mournful curiosity about “what could have been”—if only you had done something differently and given your business venture a shot. It’s a feeling much worse than failure. That doesn’t mean that you need to pursue every idea you have, but you owe it to your future self to at least explore the possibility seriously. You won’t regret things that you decide not to do for a good reason, only the things you decide not to do for bad ones.
The truth is, the risks associated with entrepreneurship are all relative. And now that the rules of the game have changed so much, it’s not fair to write off the possibility of starting your own business just because it’s too “risky.” You actually may stand to lose a lot more if you don’t.


article from Adelaide Lancaster on Forbes.com: http://www.forbes.com/sites/thebigenoughcompany/2011/11/03/5-reasons-to-start-a-business-even-in-this-economy/


Wednesday, August 7, 2013

Selling jewelry online using the catalog


A lot of people ask about how they can use the catalog to sell online as we do not currently offer personalized websites to sell from. So, we have put together some tips for those who want to sell from the catalog to their friend and family online. See more about the catalog at: http://www.myaccessorybusiness.com/catalog/

Selling through email- Attach the catalog in an email to your family and friends asking them to check out the jewelry you are selling. You can make a list of each piece by name and send them a price list, or you can make all pieces one price. Ask them to email you the list of items they would like to order.

Selling on facebook or a website- You are able to send a link to the PDF catalog, currently: http://www.myaccessorybusiness.com/content/MAB_summer2013.pdf Through facebook, your blog, your website, twitter, etc... and also list your prices online or give one price for all and ask your customers to email you with the list of items they would like to purchase from you. 

Giving discounts- You can offer your own discounts to your customers to get them to buy more. For instance, if you sell each piece for $10 each, you can offer a deal such as Buy 2 get one free or 2 for $15 and still make a very nice profit. 

Getting a deposit- If you would like to collect money ahead of time from your customers who are buying from you, you may take their order and ask them to pay you through online payment sources like paypal. You may ask for a deposit of 50% or 100% of the total. It's up to you. This will help you, so that you will have the funds to pay for the items. You may also want to add a shipping fee if you plan on shipping the items to your online customers.

Shipping- If most of your customers are not located near you, you may want to charge a shipping fee for the items so that when you receive your order from My Accessory Business, you will be able to pay for the shipping to them. 

Pricing your items- Most of the items on My Accessory Business are $2.99 each. You can price each item however you would like but we suggest for the best results, you could price your items from between $6-$12. 

For more information about the catalogs and accessories, visit www.myaccessorybusiness.com 

  

Tuesday, May 21, 2013

Ideas for selling jewelry to women clients

It is obvious that when selling jewelry, a majority of your target buyers are women. Women love jewelry and women spend hours and hours deciding to buy and eventually buy a piece of jewelry. 

How do you promote your business so as to attract and retain your client base? Here are a few tips which will guide you in establishing your jewelry business, target your client base (which is primarily comprised of women) and even retain your client base for a long time to come: 

This article will give you a variety of great examples on how to promote and sell your jewelry to women! Check it out:


http://www.gehnabazaar.com/articles/34/ideas-for-selling-jewelry-to-women-clients.html


Friday, February 22, 2013

Why start a business selling to women?

There are many reasons to start a business where the main focus of your sales focus is selling to women. Women born between 1946-1964 referred to as "Boomer Women" represent an important portion of the buying public. Most have successful careers and inheritances from parents or husbands. These women are more financially empowered than any previous generation. Women ages 50+ also have great financial wealth and account for about 3/4 of the nation's wealth. Many of these wealthy women acquired their wealth through a business or professional practice.

Over the next ten years, studies show that women will control 2/3 of consumer wealth in the United States. The number of women investors is growing at a faster rate than that of men. Women today want a mix of both family and career. Use of the Internet has increased while use of radio, TV, newspapers and direct mail have decreased.


Women represent the majority of the online market
Digital Divas By The Numbers• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather


It's easy to see why starting a business with the focus on selling to women is a good choice.

Wednesday, December 12, 2012

Naming your business

One of the hardest parts to starting a business is picking a name. Of course, many people use their own name, whether it's both their first and last name or just their last name for the business. But not all businesses use a personal name. Some pick a name that relates well to the type of business or use the type of business like "jewelry" or "accessories" in the business name itself.

Another way to get your creative juices flowing in the name game is to use an online name generator to help you come up with some ideas of what name to use. Check out this website that includes a couple different name generators to play around with to help you find a unique and perfect name for your business, no matter what it is. http://www.wordlab.com/name-generators/

Be sure to check on if the name is being used by another business, if it is copyrighted and if the website domain is available to buy because most likely, you will want a website, if not now, then eventually. Even if your website will just have information about your business, you will still want people to be able to find that information easily by typing in your business name online and finding your website, You don't want the name to fall among a large number of companies with similar names. For instance, when you google the name, make sure that there are not any names that are too similar to your business name. That way, when someone types the name in google, your company will pop up immediately. You don't want your business to come up on the 2nd or 3rd page.

Once you have a name picked out, it's time to design a logo. You can design one yourself or use a graphic designer to help you design a custom logo that will fit your business. Check out www.liquidreddesign.com for examples of logos.

Wednesday, November 7, 2012

Financing your dream business

A lot of people want to start a business but the main problem is finding the financing to start the business.

- Some ask family and friends to invest in their dream.

- Some start small and use their own money to get started. Which is a great way to start before you jump in to a large investment.

- Some start campaigns like www.kickstarter.com to gain investment money from peers by giving incentives for donating.

-Some use credit cards to aquire everything they need to start up. Some credit cards offer periods of "no interest" for instance 6 months without interest so it gives you time to make up the credit card payment by selling off your investory and paying it back without having to pay the extra interest. Search online for the different credit card options available to you.

- There are online payment solutions for businesses like www.zazma.com that help you pay for your business supplies now and pay later with low interest. Zazma helps buy the items for you through the suppliers you want to buy from, you receive them and you only have to pay back Zazma for the supplies within an amount of time you choose. This is great for buying inventory at wholesale, reselling it, and then paying for the supplies after you sell them without putting money down up front.

Whichever method you use to fund your business, be sure to pay back your loan when it's due, and pay off your credit cards as soon as you can to avoid growing interest fees.



Friday, October 19, 2012

How to Start a Costume Jewelry Business


How to Start a Costume Jewelry Business

by Melinda Gaines, Demand MediaFrom this online source: http://smallbusiness.chron.com/start-costume-jewelry-business-10254.html
Costume jewelry, also known as fashion jewelry, runs the gamut from simple silver pieces to large cocktail rings. Selling costume jewelry can be profitable, as it is not only bought and worn by female consumers of all ages, but also purchased by males to give as gifts. The costume jewelry business is flexible, as there are many ways you can start and grow your venture, and it can be operated on a full or part-time basis. 

Step 1

Target a niche, or specialization, for your jewelry business. Doing this will enable you to focus on buying only one type of costume jewelry and distinguish yourself from your competitors. For example, you could specialize in selling vintage costume jewelry or vintage replicas, trendy affordable costume jewelry for teens and young women, artisan and handmade costume jewelry or designer costume jewelry brands.

Step 2

Obtain the permits required in your state and city to operate a retail business. Depending on where you live, this may include a sales tax permit, resale license or assumed name certificate. Your local small business development center or Small Business Administration office can let you know what business documentation you need.

Step 3

Purchase wholesale costume jewelry to sell, if you will not be making your own. Before spending money on any jewelry, ensure you can make at least a 30 percent profit from it, after accounting for labor costs. There are several ways you can source your inventory, depending on your niche. If your specialty is vintage costume jewelry, shop at estate and garage sales, browse online auction sites, sell jewelry on consignment and place print and online classified ads. If you're selling new pieces, you will likely need to open wholesale accounts with manufacturers and distributors of costume jewelry, or buy liquidated -- meaning deeply discounted -- inventory from other retailers.

Step 4

Secure at least one venue from which to sell your costume jewelry. Options include leasing or buying a brick-and-mortar store, renting a mall cart or kiosk, becoming a flea or antique market dealer, throwing home jewelry parties, opening an online store or selling via Internet auction websites. If you plan to make your own costume jewelry, consider all of the aforementioned options, with the exception of antique markets. You could also try selling at your local farmers market, if they accept non-food vendors, or a marketplace for handmade items, such as Etsy.

Step 5

Find a storage area for your inventory of costume jewelry, if you will not be opening a physical retail location. A clean spare closet or airtight storage containers would be suitable, as long as they are placed in a dark, odor-free and pet-free area.

Step 6

Promote your costume jewelry business in a way that suits your chosen retail venues. You could launch a promotional blog, open social networking accounts, place targeted online banner and website ads, send press releases to local, regional and national media outlets and donate or lend pieces to be used in a local fashion show in exchange for publicity. You can also place coupons, brochures and fliers in complementary businesses, such as clothing boutiques, hair and beauty salons and shoe stores.

Visit www.MyAccessoryBusiness.com to purchase a costume jewelry starter kit and start selling jewelry today!

Tuesday, October 2, 2012

Woman in Business Profile- One With The Water

Alissandra Hurdelbrink enjoys her career as a swim lesson teacher and an important part of the Los Angeles based non-profit organization One With The Water. She enjoys teaching children with special needs because she says "they have this special untouched innocence to them.  They live in their own world and they just need to be understand in that realm. Everyone thinks to change their world to make it more like everyone else. When I think we need to dive into their world and see it from their eyes."


Alissandra grew up overly athletic and constantly taking part in a few sports at a time.  She knew that she wanted to work with children but she wasn't sure what exactly she would be doing.

A couple years ago she started going back to school to earn a BS in Kinesology and knew some type of coaching was in her future.

She had never thought about teaching swim lessons until she was approached by fellow swim lesson teacher, Coach Kenneth. Her first student was on the autism spectrum and she fell in love with him. She says "He had such a great heart and he was definitely "One with The Water". It was his safe place, plus he probably had more fun in the pool than anyone else out there. When you teach kids with special needs new movements it builds on so many parts of their daily functioning.  Improves motor skills, coordination and muscle memory.  Like I said it touches base on one aspect out of a thousand."

Alissandra uses the words "incredible and amazing" to describe how she feels when she's teaching kids swimming.  She says, "you are shaping so many aspects of their lives.  It's not just the art of swimming you are touching base on, it's one puzzle piece in a game of a million pieces.  It's pretty incredible to see when a child really starts to understand what they are doing in the water with all the movements. Every child learns at their own pace, but some kids respond at an incredible pace and it's pretty amazing to watch it happen."

As far as anything on the business side of things, Alissandra takes care of most of the scheduling and talking with potential clients.  Together with Coach Kenneth, they go to events and advertise online, newspapers, and more.

She said that keeping the clients coming back is pretty easy for her because the kids have so much fun and really learn so much.  She makes it a point to make learning fun and still make progress with the lesson plan.

For more information about One With The Water, visit www.Onewiththewater.org
www.facebook.com/onewiththewater 

Sunday, September 16, 2012

New Fall 2012 Catalogs- pre-sell jewelry and make sales!

Check out our new Fall 2012 catalogs with a brand new selection of hot celebrity inspired jewelry. Visit our catalog page for more information: http://www.myaccessorybusiness.com/catalog/
Click here to download a PDF copy of the catalog to print at home now:
www.myaccessorybusiness.com/content/MAB_fall2012.pdf
No printer? Just fill out the form and we'll mail you a copy of the catalog.


How to use the catalog: 
 
1. Print out the most current catalog from: www.myaccessorybusiness.com/content/MAB_fall2012.pdf on your home computer. This includes an order form. Check back to the website for the most current catalog available.

2. Write in your own prices in the spaces provided next to the jewelry. It is a good idea to sell each piece for about 3x the amount. If a piece is $2.99, you should charge between $9 - $15. Add on a shipping cost if you will have to mail the piece to your customer when it arrives to you.* 

4. Show the catalog to family and friends and take orders for jewelry on the 3rd page of the catalog. You can collect the money when taking the orders or wait until the order has arrived to take the payment. Be sure to get information on how to contact them at a later date.

5. Purchase the items that have been ordered from this website www.MyAccessoryBusiness.com 

6. When the items arrive, distribute them to your customers and collect payment if the payment has not been made. Keep ALL of your profits!
 
 
Please note that there is a limited number of each item available, once an item is sold out it may not be available again. We are not responsible for items that are sold out online. In order to avoid this, we suggest pre-purchasing the items instead.

Saturday, June 2, 2012

Why start your own business?

My Accessory Business helps you start your own accessory business with our sales kits that jump start your selling experience. They include everything you need to get started selling accessories to family and friends. You can start selling from our catalog pages even before you buy a starter kit! It's so easy to do. There are never any commitments to keep selling, so you can stop any time. And you can set your own prices and keep all of your profits!


Why start your own business?


Take control of your life! Imagine if you could control your own time. You decide when you want to work. Not needed anyones permission to go to your child's sports game or an event you've been wanting to check out. You can have this freedom and an opportunity to gain financial rewards when you start your own business. 


Low Risk, Low Cost-


People have many different reasons to start an accessory business with a "My Accessory Business" sales kit. It is a low-risk, low-cost opportunity that is open to everyone. Owning your own business not only can help provide supplemental income, it can also help provide flexibility and financial security. If you are interested in embarking on an exciting new business venture that has financial potential, "My Accessory Business" is for you! The unique celebrity inspired accessories are hot sellers! 


You can get a starter kit for as low as $49 that includes everything you need to get started plus over $150 worth of jewelry included. Visit www.MyAccessoryBusiness.com for more information about the different sales kits available to you. 

Sunday, July 10, 2011

Suggested Entrepreneur Reading for Women

Here are some suggestions for books that I've found helpful to find inspiration to start up a business, give ideas, money tips, stories from other entrepreneurs and more:

- Rich Dad, Poor Dad
Rich Dad, Poor Dad chronicles the story of the authors two dads, his own father, who was the superintendent of education in Hawaii and who ended up dying penniless and his best friends father who dropped out of school at age 13 and went on to become one of the wealthiest men in Hawaii. Kiyosaki uses the story of these two men and their varying financial strategies to illustrate the need for a new financial paradigm in order to achieve financial success in the new millennium.

- Fabulosity
Written by Kimora Lee Simmons, the chief executive officer and creative director of Baby Phat. This book offers celebrity interest with behind the scenes from fashion shows in Milan to P. Diddy's yacht. It has been reviewed in women's magazines eg "Elle", "Marie Claire", and "Easy Living". It will appeal to Urban as well as mainstream readers.

- The Fashion Designer Survival Guide
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

- Mommy Millionaire
Whether you’re a seasoned entrepreneur, or just starting out, you’ll find the story of how Kim Levine took her funny-sounding product to millions of dollars in sales an inspiration, including how she successfully launched her product into the national retail landscape by adopting a grassroots marketing approach and

traveling to stores across the country to do in-store demo events.

Tuesday, May 31, 2011

Successful Woman-run Buisnesses: dkk events

We begin our profiles of Successful "women-run" businesses with the hopes of giving young female entrepreneurs the courage and drive to succeed in starting their own businesses, no matter what it may be.

Dkk events is an eco-friendly event planning company based in Los Angeles, CA and run by Deborah Kattler Kupetz. She coordinates a variety of events including Bat Mitzvahs, Bar Mitzvahs, Retirement Parties, Birthday Parties, Weddings, Holiday Events, Charity Events, and more. She combines style and taste while being environmentally conscious at the same time. Every detail is carefully selected from the look of the event to the food and the activities.

Deborah has been featured on television news broadcasts as well as in the Los Angeles Times and several other newspapers for her newsworthy eco-friendly event planning tips and the charity events she has produced including the highly successful charity event Alt Mothers Day. www.altmothersday.org

Her eye for creativity and style along with her dedication to keeping her events environmentally friendly have made her business extremely popular in Los Angeles. She is a great role model for any women who is interested in starting their own business. Check out her website and add dkk events on facebook and twitter:

http://www.dkkevents.com
http://www.facebook.com/dkkevents.green
http://twitter.com/dkkevents

Friday, March 4, 2011

Why we need female mentors

Let's face it, women and men are different when it comes to business. There are more men in business than there are women in business, and that's just the first big difference. The people you're around influence you whether you believe it or not. The best why to figure out who is your mentor, or who you would like to be your mentor is to figure out who has a career that you would most like to have. You don't necessacraily have to live life exactly the same way as this person, but the work they have done and the things they have accomplished should be inspiring to you. The more you can surround yourself with theese types of women that inspire you, the better off you will be in reaching your goals. These women can be family, friends, co-workers, bosses, or clients. Preferrably someone you actually know in person instead of a celebrity figure. Some women tend to use celebrities as mentors, but I really don't recommend this. Not all celebrities took the high road when it came to their initial fame. There are many successful women that we never hear about because the media is so overcrowded with celerities that cause drama, rather than do something worthwile.

The reason I say FEMALE mentors, not MALE mentors, is simple. Not all men are going to want to help you succeed. Not that there aren't some that will, but in general, men and women are too different. Men are more likely to help out other men and mentor them to success. Men are sometimes too competitive with women when it comes to business. I can't even count the times I talked to a man about working together on a business, and the only call I got afterwards was asking me to a party or on a date. Like I said, this is not ALL men though. Besides, women tend to have similar interests in business and it's more likely that your find a mentor that matches your goals.

Having a mentor will help you better figure out the path you're headed and also it means that you will have someone to go to and ask the questions you have along the way.