Thursday, February 28, 2013

Set up shop easily- Online!

A lot of people are looking for ways to sell jewelry, clothes and more online without having to build an e-commerce website from scratch. If what you're selling is handmade, Etsy.com is the best way to go about selling your products but what if you're selling fashion that you did not make? Check out this new website that lets you set a show easily and free and also connects to your facebook account: http://www.ezebee.com They have a growing number of members by the day. You get your own website and URL, there are a variety of categories you can sell in, so that it's easy for random buyers to come across your website, even buyers from other countries! Ezebee is not only an easy way to sell online, but a community of shops all in one. Looking for inventory for your website? Visit www.MyAccessoryBusiness.com to purchase a sales kit. You can easily sell these products on Ezebee by taking the images from My Accessory Business and using them your site to re-sell your products online. It's so easy to do, you can get started right away!


Friday, February 22, 2013

Why start a business selling to women?

There are many reasons to start a business where the main focus of your sales focus is selling to women. Women born between 1946-1964 referred to as "Boomer Women" represent an important portion of the buying public. Most have successful careers and inheritances from parents or husbands. These women are more financially empowered than any previous generation. Women ages 50+ also have great financial wealth and account for about 3/4 of the nation's wealth. Many of these wealthy women acquired their wealth through a business or professional practice.

Over the next ten years, studies show that women will control 2/3 of consumer wealth in the United States. The number of women investors is growing at a faster rate than that of men. Women today want a mix of both family and career. Use of the Internet has increased while use of radio, TV, newspapers and direct mail have decreased.


Women represent the majority of the online market
Digital Divas By The Numbers• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather


It's easy to see why starting a business with the focus on selling to women is a good choice.

Thursday, February 14, 2013

Selling to Women- the statistics


There are so many statistics on reaching women consumers, since they make 85% (and influence 95%) of all purchases including healthcare, products for men and automobiles. Here are a few statistics about women consumers you will find interesting: 
  • 58% of women are likely to make a purchase thanks to mobile ads
  • Facebook is 58% female, and 32.5% of women say they are influenced by special offers on Facebook
  • 39% of women searched online after seeing a magazine ad
  • 22% of women shop online at least once a day 
Sources: girlpowermarketing; Mobile Advertising Survey, 2012; pewinternet.org; Business2Community; BIGinsight, Dec 2011, as reported in MPA Factbook; TheNextWeb “Top30 Stats Marketing to Women”; Print in the mix, 2011

It's easy to see why so many women start their own business that caters to other women consumers. Why not start your own business today?


Tuesday, February 5, 2013

New Video Review of My Accessory Business from Kat

Check out this cool video review sent to us by Kat thanking "My Accessory Business" for her sales kit. Thanks Kat! We love to see how much you love My Accessory Business Sales kits and jewelry. I you would like us to post your review of our products, send it to info@myaccessorybusiness.com