Women in Business Profile: Cupcake Cartel

Cupcake Cartel is not only about delicious cupcakes, they also have cute and sexy fashion accessories you'll love to wear! Cupcake Cartel has created a social media following through Twitter, Facebook, Instagram and other social media outlets that capture fans across the country with their colorful pictures, cute accessories, and of course, yummy cupcakes. They keep delivering fresh designs, fresh images and fresh cupcakes to their followers daily to keep up interest in their brand. Qween Cali Cakes, from Los Angeles, California is the creator of Cupcake Cartel. She has her own following online as a model but especially loves promoting her cupcake and accessory business. Check out all of her cupcake-related social media pages and give them a "like":

http://www.facebook.com/TheCupcakeCartel
http://www.facebook.com/BakedInLA
http://www.facebook.com/cupcakeqweencxc
On Instagram: @cupcakecartel @cupcakeqween
#cakelife #bakedinla #CXC #cupcakecartel
Twitter: @bakedinla @cupcakecartel

Check out Cupcake Cartel's selection of bows, rings, necklaces, hats, beanies, rosary necklaces, charms, bikinis and more. If you love the "Hello Kitty" type style of accessories, these accessories are essential to add to your cute wardrobe. The cupcake desserts they sell are both unique designs and tasty flavors.

Set up shop easily- Online!

A lot of people are looking for ways to sell jewelry, clothes and more online without having to build an e-commerce website from scratch. If what you're selling is handmade, Etsy.com is the best way to go about selling your products but what if you're selling fashion that you did not make? Check out this new website that lets you set a show easily and free and also connects to your facebook account: http://www.ezebee.com They have a growing number of members by the day. You get your own website and URL, there are a variety of categories you can sell in, so that it's easy for random buyers to come across your website, even buyers from other countries! Ezebee is not only an easy way to sell online, but a community of shops all in one. Looking for inventory for your website? Visit www.MyAccessoryBusiness.com to purchase a sales kit. You can easily sell these products on Ezebee by taking the images from My Accessory Business and using them your site to re-sell your products online. It's so easy to do, you can get started right away!

Why start a business selling to women?

There are many reasons to start a business where the main focus of your sales focus is selling to women. Women born between 1946-1964 referred to as "Boomer Women" represent an important portion of the buying public. Most have successful careers and inheritances from parents or husbands. These women are more financially empowered than any previous generation. Women ages 50+ also have great financial wealth and account for about 3/4 of the nation's wealth. Many of these wealthy women acquired their wealth through a business or professional practice.

Over the next ten years, studies show that women will control 2/3 of consumer wealth in the United States. The number of women investors is growing at a faster rate than that of men. Women today want a mix of both family and career. Use of the Internet has increased while use of radio, TV, newspapers and direct mail have decreased.

Women represent the majority of the online market

Digital Divas By The Numbers• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather

It's easy to see why starting a business with the focus on selling to women is a good choice.

Selling to Women- the statistics

There are so many statistics on reaching women consumers, since they make 85% (and influence 95%) of all purchases including healthcare, products for men and automobiles. Here are a few statistics about women consumers you will find interesting: 

• 58% of women are likely to make a purchase thanks to mobile ads
• Facebook is 58% female, and 32.5% of women say they are influenced by special offers on Facebook
• 39% of women searched online after seeing a magazine ad
• 22% of women shop online at least once a day 

Sources: girlpowermarketing; Mobile Advertising Survey, 2012; pewinternet.org; Business2Community; BIGinsight, Dec 2011, as reported in MPA Factbook; TheNextWeb “Top30 Stats Marketing to Women”; Print in the mix, 2011

It's easy to see why so many women start their own business that caters to other women consumers. Why not start your own business today?

New Video Review of My Accessory Business from Kat

Check out this cool video review sent to us by Kat thanking "My Accessory Business" for her sales kit. Thanks Kat! We love to see how much you love My Accessory Business Sales kits and jewelry. I you would like us to post your review of our products, send it to info@myaccessorybusiness.com

The new book "101 Ways To Start a Business For Less Than $1,000"

The new book 101 Ways To Start a Business For Less Than $1,000 is now on Amazon.com. Grab your copy here: http://www.amazon.com/dp/B00ATF533K

You do NOT need a Kindle to read the book! You can still read it for free on any computer or tablet using Amazon's free software available here: http://amzn.to/Wlt9kn

In the book, you'll learn wisdom, advice and business strategies from over 100 entrepreneurs, including advice from "My Accessory Business" entrepreneur Megan Andrus. You'll learn both what to do when starting a new business without much money and what not to do.

If you live in the UK you can download it on the UK website here: http://www.amazon.co.uk/dp/B00ATF533K

Naming your business

One of the hardest parts to starting a business is picking a name. Of course, many people use their own name, whether it's both their first and last name or just their last name for the business. But not all businesses use a personal name. Some pick a name that relates well to the type of business or use the type of business like "jewelry" or "accessories" in the business name itself.

Another way to get your creative juices flowing in the name game is to use an online name generator to help you come up with some ideas of what name to use. Check out this website that includes a couple different name generators to play around with to help you find a unique and perfect name for your business, no matter what it is. http://www.wordlab.com/name-generators/

Be sure to check on if the name is being used by another business, if it is copyrighted and if the website domain is available to buy because most likely, you will want a website, if not now, then eventually. Even if your website will just have information about your business, you will still want people to be able to find that information easily by typing in your business name online and finding your website, You don't want the name to fall among a large number of companies with similar names. For instance, when you google the name, make sure that there are not any names that are too similar to your business name. That way, when someone types the name in google, your company will pop up immediately. You don't want your business to come up on the 2nd or 3rd page.

Once you have a name picked out, it's time to design a logo. You can design one yourself or use a graphic designer to help you design a custom logo that will fit your business. Check out www.liquidreddesign.com for examples of logos.