Wednesday, May 9, 2012

Woman-run business profile: Green Dreams (All Natural Kitchen & Home Makeovers)

A great modern business model can include a health topic that is on a lot of peoples minds today such as eating healthy and nutritiously. Angela Russell of Green Dreams is helping you make your kitchen and home into a more healthy and nutritious place.





Green Dreams provides in-home nutrition consultations and kitchen & home product makeovers.  They work with people who are looking to eat and live more natural, healthy lives and don’t have the time or know-how to get started.  They are 100% one-of-a-kind business!  


First, start by getting an idea of your goals and then raid your kitchen to see what stays and what goes!  Next is a shopping trip to replace items to donate or pitch with healthier options.  Their services are customizable from basic kitchen makeovers to home overhauls including kitchen, household items and personal care items from Salmon to Sandwich Bags to Soap. Depending on the size of your pantry, this can take from 3-5 hours. 


The business is a sister service to the Naturopathic Physician’s office that Angela manages.  Dr. Matt sees patients primarily with gut & intestinal issues. He’s a licensed Naturopathic Doctor; a food chemistry and nutrition expert. They also have a recruitment business in the Natural Products Industry, so both of them are experts in natural products. "We know there are so many people who are confused about how to cook and shop for nutritious foods, especially since there are so many choices in the “natural & organic” market." says Angela, "The goal is to empower & educate others about the benefits and accessibility of nutritious, sustainable food and non-toxic products."


Angela says that the business didn't take a lot of money to get started. She worked with a friend to 
create the logo themselves and spent $30 on business cards.  Advertising is done through Twitter and Facebook.  They planned a very organic growth strategy, working with satisfied customers for referrals.  As for the website, Dr. Matt is hosting the page on his website and luckily, he is handy with creating web pages.


Her background is a Bachelor Degree in Sales & Marketing, but her passion is in cooking healthy, delicious food and living as naturally and low-impact as possible.  She says that friends and family love her recipes & meal creations and she wants to show others how EASY it can be to spice up vegetables and other healthy food staples and get excited about wholesome food!


Angela says that her partner Matt, her father, and her cousin Jared helped inspire her to start the business. She said " Dr. Matt has taught me most of what I know about nutrition; he’s a wealth of information!  My father has always been one to cook without a recipe, and his meals are fantastic!  Jared, a former fast-food junkie with a new child came to me recently, asking for advice on how to eat and shop more nutritiously. Together, this all inspired me to help others realize that they can “let food be thy medicine” and have it TASTE good too."


When asked what advice she would give to other women who want to start their own business, Angela said, " Do what you love & be true to yourself.  I believe that it’s that special FIRE inside that shines through to customers, helping business owners succeed.  Sit down and hash out pros and cons for your business idea to make sure you have realistic expectations and try to start out as low-budget as possible.  Don’t listen to all of the “noise”.  People love to chatter about how hard it is to be self-employed, how expensive it is, how you need all of these expensive things to start.  It’s JUST not true.  When we started our first business a couple years back, we slashed any and all expenses and took the LEAP into independence!  I am very happy to chat about these things with anyone who is thinking about starting their own business."

If you are interested in having Angela come and give your kitchen a makeover, here is some more information: "Makeovers are done Friday through Sunday and are completely customizable to your needs.  We understand dietary restrictions and concerns like gluten-free, diabetic diets, vegan and vegetarian, etc. and have a very well-balanced, non-extreme approach to nutrition. We’re not coming in to TELL you what to eat, but to educate you so that you have the tools to plan, shop and cook so that you are meeting your personal nutrition goals. Pricing is based on your individual situation. Our general service area is Metro Detroit. "  


The easiest way to get in touch with Angela for her service is to call and talk to her about your personal goals. See below for the best ways to contact Angela through her website, blog, social media, and directly. 

http://www.drmattnd.com/services/greendreamsdetroit.htmlhttp://adventurouspalate.blogspot.com/Email: angela@drmattnd.com
Twitter: @GreenDreams313



Direct: 248-469-8111


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