Thursday, February 14, 2013

Selling to Women- the statistics


There are so many statistics on reaching women consumers, since they make 85% (and influence 95%) of all purchases including healthcare, products for men and automobiles. Here are a few statistics about women consumers you will find interesting: 
  • 58% of women are likely to make a purchase thanks to mobile ads
  • Facebook is 58% female, and 32.5% of women say they are influenced by special offers on Facebook
  • 39% of women searched online after seeing a magazine ad
  • 22% of women shop online at least once a day 
Sources: girlpowermarketing; Mobile Advertising Survey, 2012; pewinternet.org; Business2Community; BIGinsight, Dec 2011, as reported in MPA Factbook; TheNextWeb “Top30 Stats Marketing to Women”; Print in the mix, 2011

It's easy to see why so many women start their own business that caters to other women consumers. Why not start your own business today?


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