Wednesday, May 30, 2012

Woman-run Business Profile: Angrygirl Wear

Angrygirl Wear is a clothing company created by Michelle Hundt. They specialize in novelty t-shirts and accessories that are guaranteed to have people doing double-takes. Angrygirl t-shirts are heavy duty by design and feature professional silk screening that's made to last. 

Angrygirl Wear insists on quality and all of their products are made of 100% cotton. They ARE the silk-screener - for the past 11 years Angrygirl has been professionally silk-screening tee shirts for 1,000's of wonderful customers and by request they are putting their own designs up for grabs. They keep their customers coming back for more with their low prices and excellent customer service. They go to great lengths to make sure you are satisfied with your order and they stand behind their products.



Screen printing is the process of pushing ink directly into the t-shirt or apparel with a silk screen, plastisol ink, and a rubber squeegee. Unlike some other screen printers out there, they are sure to keep up on the most recent cutting edge screen printing technology. Other In-House products offer include buttons, bottle Opener/key chains, magnets, 1 color vinyl stickers, and printed patches. 

Screen printing is the process of pushing ink directly into the t-shirt or apparel with a silk screen, plastisol ink, and a rubber squeegee. Unlike some other screen printers out there, they are sure to keep up on the most recent cutting edge screen printing technology. Other In-House products offer include buttons, bottle Opener/key chains, magnets, 1 color vinyl stickers, and printed patches. 

When asked why she started her business, Michelle said " Because I temporarily lost my mind and thought it would be easy... HA - this is not the case!" She had worked in Corporate American for 14 years - 10 years with the same company in clothing manufacturing. Michelle admits that it isn't easy starting a business but she can still keep her cool: "For 14 years I worked for some pretty great - but crazy people - Sometimes it wasn't the best experience - I really thought I could start a company and treat people the way I wanted to be treated - now I see why they were crazy - it's tough to keep your cool when things go wrong - however - I still hold fast to treating people right.  Screaming a yelling doesn't solve the problem."



And they don't just design great shirts for Angrygirlwear, they are also a professional screen printing company and they ONLY use the industry's best equipment, inks, and drying methods to ensure that your design will not wash off, fade, peel or crack.

Angrygirl is unique because when Michelle first started the business in 2000, the screen printing industry was very male dominant and had extremely poor customer service. Michelle knew that is she could start a screen printing business with excellent customer service, it would stand out for sure, and it did! The name helps too, Michelle says, because most people don't forget it. 

Michelle started the company on a shoe-string budget of $70,000 and even took a second mortgage out on her home!  She says, "I know some might think that's a fair bit of money to start - but it wasn't nearly enough, the equipment, supplies, advertising - and the costly mistakes - all small businesses make them - especially in the first 2 years - I suppose that is why so many small business fail within that time.  The main thing to remember is that it's hard work - if you aren't prepared to sacrifice everything - then it may not be the right thing for you - and being crazy helps too!"

Her background includes 6 years in the print advertising industry - working as a Graphic Artist, 10 years working for a Clothing Manufacturer (1 year - administration, 5 years - Designer,  4 years - Sales) 

When asked what advice she would give other women who want to start their own business, Michelle said, "First and foremost, BE PASSIONATE - you really have to love what you are doing, be willing to make sacrifices, and accept that mistakes will be made. Sit down and write a business plan - there are programs you can purchase that will help you - it's not fun, it's not creative, it's not pretty - but without one you are limiting your chances for success." It also helped to have her friends, family and customers who inspire her everyday! 

You can buy Angrygirl wear products only online on their website http://www.angrygirlwear.com and some of their more popular items are sold on ebay. 
For the custom orders - you can just go direct to them at their facility at 18434 Oxnard St., Building i, Tarzana, CA 91356), via phone 818-342-0521 or email: michelle (at) angrygirl.org 
   
Be sure to find Angrygirl Wear online at:

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