Liz says that she didn't have to invest a lot of money at the start
for materials or tools since she had acquired a good deal of them already while
it was still just a hobby. She tried to take advantage of as many free
resources as she could, and the internet helped her a lot in that regard. Websites like about.com, manta, linkin, facebook, zibbet,
pinterest and more were very helpful to her in the beginning.
Her jewelry business is unique because she strives to provide distinct artisan jewelry pieces
born from natural materials at affordable prices. Liz believes that quality is
better than quantity. Therefore, all of her items are not mass produced, but are
crafted one at a time for each client. She also believes that time is valuable, so
you won't have to wait long to receive your items. All items are shipped one
business day after receiving cleared payment via USPS priority mail. All items are proudly made in Michigan, USA!
When asked what advice she would give other women who are interested in starting their own business, Liz suggests to find something that gives you happiness and pursue
that. "I know people say that a lot, but its true. If it doesn't make you happy,
you won't have the motivation to actually turn it into a business and keep up
with all the day to day stuff. Your passion and your love for what you do will
show in your work and your customers will respond to you positively as well." Liz said.
"Also, the internet is your friend, use it. It's full
of free resources to help you promote yourself and your business. Join groups,
message boards and post listings for your business." she explains. "However I strongly advise
against using those free business card printing sites, especially ones that put
their logo and info on the back of the card. The stock is wafer thin, the
graphics are generic and the designs aren't anything that will get you noticed.
Invest in a graphic designer for your logo, business cards and banner ads. This
will pay off in the long run when it comes to building a professional image for
your business and building trust with your customers. (I also offer these
services through my graphic design website: http://divergentdesigns.com)" Be sure to check out her graphic designs services also for your own business!
Liz says that nature has inspired a lot of her work. She likes natural
stones and rocks, also really likes bold colors. She says that she's always trying to find
a way to incorporate nature into each piece. But her work in general is also inspired by lots
of things; like the client themselves, the materials, the weather, music,
ancient cultures, textures, anything really. Liz says "Life is full of inspiring moments
if you're paying attention. As for the inspiration to start the business I
would have to say my family and friends for their support, belief and urging me
to open my own shop."
Be sure to visit Liz's websites to see the types of jewelry she creates. They make great gifts for family and friends! While the items in the shop currently focus on
feminine themed jewelry, she plans to expand the inventory to include more
masculine items such as cuff links and tie clips.
Business website:
Contact/purchase:
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