Shana M. Byas is helping women get in shape in new and exciting ways with her Michigan based creative workout business RetroFit! Weights and bulky machines
are a thing of the past! YOU are the weights, and YOU ARE THE MACHINE!!
What could be more unique and exciting to do than hula hooping for fitness? S.V.E.L.T.E. (Sculpting
Voluptuous Energetic Ladies Today & EVERYDAY) is a Hula Hoop Aerobics Class
that will burn 400-600 calories per hour, improve posture, and shape you up
into that hourglass figure you want! Each Hula Hoop is weighted
with water and range from 2.5-4lbs! It only costs $10 per person with your own hula hoop and $30 if you need a hula hoop that you can take home with you afterwards to practice.
Shana started her business because she says that she always had a passion for movement and also to get back in shape after high school. Shana said "I danced all my life, and
even choreographed a lot of routines for my HS Pom-Pom Squad. Sadly, after High School and no more Pop-Pom practice, I started putting on weight.....lost it, then put
it back plus 10 more; because I was always on some type of fad diet that gave a
quick result but never lasts long. I blew up to 230 lbs (The
Depo-Provera shot packed on quite a few pounds on me too, so LADIES STAY AWAY
FROM THAT SHOT!). I'm now at 157lbs thanks to the fact that I finally got
it! I finally understood it!"
DIETS SUCK!! Shana wanted to help all the ladies that
struggle to lose weight by helping them realize that its about sculpting what
you have instead of using surgeries, pills, and deprivation (fasting and all that
foolishness)- all you need to do is MOVE! Her suggestion is to cut out the sugar, go easy on the
salt, DRINK WATER, and eat the foods you love, but in moderation.
When asked what makes her business unique, she said, "There are a lot of women
involved in Hula Hoop Fitness, and they all have their own style of doing things.
My company is unique because I come up with strength exercises that can be done
with the hoop.Example, demi-pliés, Leg-extensions, I basically throw in a lot of
Pilate's type movements in the workout to block out boredom. Yes we hoop around
our waist to strengthen our core, but I thrown in lifts and spins to add flare
to the workout too!"
Like most businesses, it takes money to make money and Shana struggled a bit in the beginning to get her business started on a very tight budget. "I'm blessed to have the love and support from my family, friends and my
beau David Skoll! They all had my back in this and believed in my dream,
so all had a part in inspiring me!" Shana said.
She also mentioned that her ad on Living Social created a lot of buzz for her business. The deal offered 5 Hula Hoop Aerobics Sessions+ a weighted
Hula Hoop (that Shana makes herself) for $35/ $25 if you have a hoop and just want
lessons. And 90 people purchased her deal!
When asked what advice she would give to other women who were interested in starting their own business, Shana said "DON'T GIVE UP!! If this is something you
believe in then go for it! We're all here on borrowed time anyways so make the
most of your gift and share it with the world and GIVE BACK!"
For more information about RetroFIT, visit the links below:
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