Woman-run Business Profile: Capelta Couture

I'd like to share with you the story of Monique Capelta, the small town girl from North Carolina, turned model, turned actress, turned couture boot designer. While she was living in New York, NY, she created a wore her own furry boot designs. She was so broke, she could not afford to buy the expensive boots that she saw in the windows a the high end department store, so she made her own from pieces she acquired from the local Goodwill. One day, Monique was approached by a representative from a high end designer who asked if she wanted to sell her designs. Though it seemed like most anyone would have jumped at the opportunity, Monique politely turned down the offer because she knew that one day she would achieve her goal of starting her own boot line where with her own name on the label.

Her next step was to move to Los Angeles, CA, where she attended red carpet events, celebrity parties and events while launching her acting career. Monique wore her boot designs and found that they attracted more attention than she could even imagine. Suddenly, her boot designs were attracting all sorts of investors, celebrity praise, and fans all over Hollywood and anywhere she would travel.

In 2004, she began talks with investors, boot manufacturers and PR companies in order to begin the launch of her couture boot business. She wrote a business plan, made samples to send to the factory, locked in deals with investors and signed up for trade shows in Las Vegas, New York, and various other National and International fashion trade shows. She also shot her first advertising campaign and designed her first look book.

The road to success for Monique was never a smooth ride, there were always obstacles along the way, but she overcame those obstacles and now Capelta Couture is sold in over 70 stores across the country, and sold online internationally. It is worn by a variety of celebrities including the cast of Jersey Shore, Jessica Simpson, Britney Spears, Kate Moss, and more!

For more information about Capelta Couture or to see more of her fashionable designs, visit www.Capelta.com and www.shopcapelta.com

Become a fan at: http://twitter.com/capelta
http://www.facebook.com/pages/Capelta-Couture/203463007308