Women in Business- Thoughts on the Kardashians

I think when speaking about women entrepreneurs, it makes sense to bring up one of the most famous teams of women entrepreneurs on TV and all over the media today, the Kardashians. Love them or hate them, they have created an empire with their name. They are said to be "famous for being famous" just like other reality type stars such as Paris Hilton. But the truth is that they are very brilliant when it comes to business. You really can't say that you dislike them for what they have accomplished out of the fame of their name and their TV show. They have made their family store "Dash" into a huge success from the show, they have negotiated to be the face and name behind various products and brands, and they managed to include their entire family in the success of their name. A good friend of mine works for "E Entertainment" and she has interviewed them and said that they are very nice people.

Even with the recent drama of Kim's marriage going sour, the truth is that it only makes them more famous just by the fact that the media has something to talk about. It's like the old saying "even bad publicity is good publicity" In my personal opinion, I see that they have done a lot to stay in the spotlight of the media, but when it comes to Kim's wedding, I believe that she was really just foolish to rush into it, not that she was doing it just for the money and fame. I can assume that she was pushed by the media to go forward with it, but I'm sure it wasn't all because of money. I've known plenty of regular women who have rushed into marriage and kids without really knowing the person and not having anything to do with money or fame.

The truth is, once you look at them from a stand point of an education in marketing, you can see that they have marketed themselves just like an other product or brand is marketed. You aren't going to hate Apple for successfully marketing the iPod or iPad. (Well, unless you don't have one maybe) But truth be told, the Kardashians are a name, a brand, a product. Anyone can be a brand, it just takes good marketing and sometimes a little sacrifice. These women have sacrificed their normal lives to be judged harshly, examined and used just to make a name for themselves. Not to say that this is wrong at all, it happens all the time with celebrities, it's just the way marketing works. I personally don't envy their lifestyle on camera, but I do admire their marking skills.

So before you judge them either way for their fame, it is good to step back and look at them as a brand instead of a celebrity family, because that's really what they have created and I do wish them luck in their endeavours.

Woman- Run Business Profile: "Supper Sack"

I have met a lot of women that have started their own businesses. I love to hear their inspirational stories and share them with others to inspire as many women as I can. I would like to share this story with you about Monica Kristiansen, a woman who started up a really unique service in Los Angeles.

Here is her story:

"What's your passion? Well I found mine...food! Delicious, natural food. Supper Sack is a combined meal planning and grocery delivery service.

Supper Sack plans your meals a week at a time, gathering the best ingredients from hand-selected providers and delivering them with recipes to your door. Our focus is on delivering organic, local and traceable products.

This brilliant new concept of merging the meal planning and grocery delivery service has become a huge success in Sweden (my home country). It started with 1 company in 2007 and now there are close to 30 companies in Sweden that help the Swedish people cook well-balanced, tasty, and fun weeknight meals. 

How it all started...

My husband, Erik, and I lived in Stockholm, Sweden between 2007-2009. During that time the first meal planning/grocery delivery service had started with this new concept. I had heard about it and had a few co-workers at a previous job that did try it and really liked it. I loved the idea, but didn't think much more about it. One day back in LA while on Facebook, I saw an old friend who wrote:

"I'm so excited, our first bag is coming on Monday!" 

"The bag" consists of ingredients for weeknight dinners with accompanied recipes. 

That's when it hit me... LA... 

I guess my interest in food started early as I did attend a culinary arts program in college. After college my career took of in many different directions, little to do with food. I have always been called a "foodie" and want every meal to be important. With today's rapid, handheld scheduling, it seems like dinner is one of the few times families have together. So let's all enjoy some family time and have dinner...er I mean supper! 

Supper Sack is a meal planning and grocery delivery service that provides everything you need to cook fresh, totally tasty meals in your home. We take care of the meal planning, shopping, and deliver to you the recipe and ingredients necessary to pull off supper for five nutritious meals.

We know you want to feed yourself and your family well, but time crunches often lead to take-out or nuking salty, unnecessary fatty foods. We put supper back in your reach by saving you the planning and shopping involved in pulling off (up to) five well- rounded meals a week.

Supper Sack is revival of home cooking, and that’s not all. We like to have a personal connection to the locally made ingredients, independent agriculture and specialty purveyors we work with, just like back in the “supper days.” We absolutely insist on knowing where the food that we offer you comes from.

It's that easy! Supper is back!

Ingredients.

We personally work with providers to get you quality local produce, organic meats, best quality dairy and specialty items. Our relationships enable us to get better prices and added services for you, and enable you to say “I know where my food comes from!”

We constantly keep ourselves educated on the latest in food safety, sustainability issues, culinary trends, and emerging local businesses that deserve our support.

Recipes.

Supper Sack recipes require no more than 30-40 minutes preparation time and are easy enough for those with basic cooking skills. Wholesome dinners include produce, grains or carbs, and a rotating cast of proteins including fish, poultry, pork and beef. We strive for a well-balanced meal with focus on working those greens in to an everyday habit.

Delivered.

Supper Sack delivers ingredients and recipes once a week. Simply place orders no later than Wednesday for the following week, and on Sunday you will receive your groceries and recipes. Service plans range from three to five weeknight dinners, and serve up to four people."

Visit www.suppersack.com for more information

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